Olivia Bourne, 21, is a British graduate from Regents University London, specialising in fashion marketing and is set to complete her studies in May 2024. With a keen focus on exploring AI technologies and their impact on fashion, Olivia has delved deep into the realm of technological advancements within the industry. Besides her academic pursuits, she harbours a passion for digital marketing and content creation on social media. Olivia has translated this ardor into practical experience by creating content for her best friend's small-scale bikini brand, where she refined her skills and creativity in the digital sphere. Her journey encapsulates a seamless blend of innovation and artistry, shaping her path in the dynamic world of fashion and technology.
Olivia's Personal statement:
I have delved into researching the credibility of AI in contemporary fashion, recognising its transformative potential in shaping the industry's future. Through my studies, I have gained a deep understanding of how AI can enhance customer experiences, drive personalised recommendations, and improve efficiency for online fashion brands. Inspired by this knowledge, I am driven to pursue a career in the digital marketing sector of online fashion brands that will inevitably rely on AI technology. I am passionate about leveraging AI to create innovative and engaging brand experiences that resonate with consumers, ultimately contributing to the evolution of the fashion industry.