Creative Realisation 2024
RELaiBLE
RELaiBLE is a pioneering online platform created on Squarespace designed to educate Gen Z on the credibility of AI.
By integrating comprehensive case studies, original research findings, and interactive elements, RELaiBLE offers a dynamic learning experience. Through a meticulously curated collection of case studies, users gain practical insights into AI applications and their impact on credibility. RELaiBLE's in-house research initiatives provide users with up-to-date information, fostering a deeper understanding of AI’s role in the digital age. Additionally, the website features the integration of AI first-hand by showcasing the trademark RELaiBLE figure on the homepage that resembles the founder, Olivia Bourne herself. The website also offers interactive contact elements, enabling users to engage directly, ask questions, and explore the nuances of AI credibility in a user-friendly manner.
Own Project
Lulabella Swim 2023
Olivia's journey into content creation became more established with her friend's small-scale bikini brand 'Lulabella Swim', where she successfully implemented social media marketing strategies to boost visibility and drive sales. Leveraging influencer marketing tactics, Olivia strategically collaborated with influencers to amplify brand awareness and reach a wider audience. Through engaging content creation and targeted campaigns, she effectively increased the brand's online presence, ultimately translating visibility into tangible sales growth. Olivia's experience exemplifies a hands-on approach to digital marketing, showcasing a blend of creativity and strategic thinking to achieve business objectives in a competitive market landscape
Olivia also captures content according to her extensive trend research for the social platforms linked below.
